branding services

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OneCal Bank Branding

Branding Basics

Brand equity—the present and future value of your brand—accrues in people’s hearts and minds based on their experiences with your products and services and their imaginative associations with your branding. Branding presents a complete “look & feel” for your enterprise, including name, taglines, messaging, logo icon, logotype, auxiliary graphics, family brands and color palette.

Christine Walker uses strategic envisioning—dynamic visual and verbal processes—to elicit clear vision and authenticity to give your new or evolving brand a distinctive presence. She uses her skills as a visual strategist, designer, artist and writer to create strong new brands or build on classics.